E3 shenanigans….

11 06 2012

E3 Hatred and our Industry:

Unless you have been living under a rock for the last couple of weeks you have inevitably heard or read something about this years E3 event. That being said you’ve probably read some rather nasty and disgruntled posts/articles regarding E3.  While I do agree with some of the things being said on Kotaku and Gamasutra about E3 being outdated and a horrible representation of the industry we have come to know and love, I think there’s one crucial fact we are forgetting.

Well lets make that a couple of facts to be precise. First and foremost E3 is really an advertisement on steroids, it’s for the consumer NOT for the developer. So attempt to control your angst when your inundated with dub step and trailers showcasing only the popular genres/titles. Now before you blow up my post with your undying love, yes I’m being facetious, keep in mind I’m not defending E3 or saying what it SHOULD be. I’m just saying what it is today and I’m going to attempt to reason out why it’s the way it is right now, or at least why this year it felt so…. bland.

I think it’s healthy to keep in mind that as we all know our industry is a very unique one and ALWAYS in a constant state of flux. That being said it’s become very apparent to me, and anyone that has read any history, that if the industry doesn’t change radically then it’s headed for another crash. Perhaps not as big as the burning ship wreck that was the 80’s crash but similar. Fortunately the major players in the industry recognize this, for the most part, and after this console generation they know they have to change or risk dying. I think that’s why E3 was a major disappointment for most this year. I feel it symbolizes the industry as a whole holding its breath for whats to come.

The heavyweights or waiting to see what the other will do and at the same time attempting to redesign their approach to the home console almost entirely. Since for a long time people expected Sony and Microsoft to announce their next generation hardware at this years E3, that was the hype and expectation for a long time. Since that didn’t happen they attempted to fill the void with other things, obviously less interesting. That partially might explain why E3 this year felt outdated and almost irrelevant to just about everyone, except the “lizard brain 13 yr olds” (as a lot of posts so lovingly put it). Personally I feel it’s just the calm before the storm, if the timeline holds true to the forecast of 2013 being the announcement or release of all the new hardware.

I think right now is the time to really evaluate what would be the most successful business model for the next console generation and give Sony/Microsoft (Nintendo will do as they want, successful or not), our collective feedback. Like or hate either or all of them you have to admit that if they collectively fail the next go round we could be here to witness an industry crash that personally I’d rather really avoid and not witness.

I also think the indie “scene” and the publisher heavy weights really need to stop acting like children and learn to work together for the betterment of our beloved industry. That however is a completely different topic so I won’t go off on a tangent and I’ll save that for another post.

In closing E3 was a massive signal flare that the industry as we know it is on the brink of a game changing evolution. We as consumers and industry professionals need to embrace the change and help propagate it’s success. If your a dinosaur in your thinking and hold yourself back, and others, you need to re-evaluate yourself and our industry. Sit back and honestly ask yourself, are you helping our future or are you a detriment? In a nutshell change is inevitable so if you cannot embrace that, please do everyone a favor and remove yourself from the equation.




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